Personal style is a funny thing. Once we think we have it all figured out, it changes. Why?

According to our Fashion Guru, Kathy Friend – wardrobe stylist and image consultant, it is because we (as women) are always changing! Our personal style is simply an outward look at who we are as individuals. Our clothes tell the story of who we are. As our lives change, our story changes. For so many of us, our story and the image of our story (our clothes) don’t always match.

This is that fork-in-the road our first winner of the Goodwill Ambush Style Makeover found herself. See Joni’s story below, and her amazing style transformation!